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Business Tour and City Branding Lecture

View Barcelona 2017 on AnneO's travel map.

Today's itinerary was pretty short, so I don't have a lot to show you today. But Amoreena and Ker were our leaders. Ker explained what we would be doing today and we boarded a bus to go to our first stop of the day. We visited Leitat Technological Center, which is just outside of town. The business does research and development for other companies. We were able to tour a small part of the facility. Much of it is not open to view because there are many confidential things being researched there. For this reason I wasn't able to take pictures inside.


After the tour we took the bus back to the hotel and everyone had time for lunch before we headed back into a classroom to hear a lecture about Barcelona city branding. We talked about how Spain and Barcelona are attempting to market themselves to different types of people, such as students, retirees, families, etc. We also discussed how Green Bay is marketing itself in comparison.


The rest of the afternoon was off for the students. There are several other groups here from different schools and one is doing a cooking class tonight. They had three spots available to Barcelona SAE said three of our students could join. So Erik, Race and Jake are taking advantage of that. I will be curious to hear how that goes.

Tomorrow is our last day in Barcelona before we fly home on Saturday. We are having some mixed emotions about that. We are tired and miss our families and friends, but we also love it here. It will be sad to leave.



Posted by AnneO 10:10 Archived in Spain

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